Loadout - E-commerce App
Loadout is a UX/UI case study exploring how a gaming-centric e-commerce platform can reduce friction, overwhelm, and decision fatigue for gamers at different experience levels. The project focused on aligning interface clarity, accessibility, and visual hierarchy with real user needs, resulting in a streamlined shopping and checkout experience tailored specifically to gaming audiences.
Year:
2025
Role:
UX/UI Designer & UX Researcher
Collaborators:
Solo project
Client:
Concept Project
Industry:
Gaming / E-Commerce
Project Duration:
10 weeks
Problem
Existing gaming e-commerce platforms are often cluttered, difficult to navigate, and overwhelming, making it hard for users to confidently compare products and complete purchases—especially for budget-conscious and time-poor gamers.
Challenge
Balancing the need to present detailed product information while avoiding information overload, and designing an interface that serves both casual gamers and power users without fragmenting the experience.
Process
Research & Analysis: Created personas, user journey maps, and analyzed existing gaming e-commerce platforms to identify usability gaps and opportunities.
Information Architecture: Defined clear navigation structures, product categorization, and checkout flow logic aligned with user mental models.
Wireframing & Prototyping: Developed paper wireframes, digital wireframes, and low-fidelity prototypes to validate core flows early.
Usability Testing: Conducted moderated usability sessions, iterating on navigation clarity, checkout flow, and visual hierarchy based on feedback.
Visual Design & Style Guide: Produced high-fidelity mock-ups with improved typography, colour contrast, component consistency, and accessibility compliance.
Tools Stack
Results
The final design delivered a more intuitive and accessible gaming e-commerce experience, with users reporting improved confidence in product selection and a smoother checkout process compared to existing platforms.
100%
Conversion Rate
40%
User Error Rate
4:37 sec
Time on Task
Conclusion
The modernization of the subscription management platform successfully addressed the core usability issues and improved the overall user experience. By focusing on simplifying the interface and optimizing workflows, we were able to create a more efficient and enjoyable platform for users. The significant improvements in user engagement, satisfaction, and subscription rates underscore the importance of user-centric design in achieving business success.
